Coming out of the (business) closet

Firstly – before anyone yells at me for being politically incorrect, I do feel like I’m coming out of the business closet, and as someone that came out of the other kind of closet The Power of Flow at 18, I figure, I’m allowed to poke a bit of fun at it!Elodie Rose is my second child (the first is also, a gorgeous girl called Elodie Rose), born after years of ‘bright object chasing’ and ‘sensible’ jobs.   After spending my teens and 20’s as a professional singer – with sensible jobs (retail management and bookkeeping) on the side (I was never one for being the broke muso in a share house with the tv on a milk crate), I discovered direct sales, and became a Sales Manager with Australia’s #1 skin care company Nutrimetics. I loved it. The personal and business development, the people, the product, the trips, the car – all of it, then it stopped. I drove my car back into the Nutrimetics car park when my daughter was about 12 months old. I had found as a single mother, I couldn’t manage the weekend work. I needed a job that I could do during day care hours. In hindsight, I could have done my bookings during the week with other mums, so many of them now do….. oops. Back to a sensible job for me and I became the Financial Controller of a publishing company and for my families bath & body products company. Boredom set in. There had to be something better than this (as the song goes), so I started chasing objects – which I would later discover were actually all of the pieces of the puzzle that became Elodie Rose.
  • I started my own online and offline retail shop. Loved it, the products and the people, but something was missing.
  • Started The Whole Shebang, offering flexible business solutions to businesses from mums. Loved it, giving work to women, but something was missing.
  • I began speaking to audiences on business and personal development. Loved it, the speaking and the people, but something was missing.
  • Gave Personal Development a go with My Goal Friend a 52 week program to help you achieve your goals. Loved helping people achieve their goals but something was missing.
  • Ran The Passion Test workshops. Loved it, The Passion Test changed my life but something was missing.
  • Ran an 8 week Smart Not Hard Business and the Jump Into January program. Loved it, the program and the people, but something was missing.
  • Did VIP strategy and planning days. Loved them, business plans and the people, but something was missing.
  • Started the Smart Not Hard Academy online. Loved it, the business development and the people, but something was missing.
There’s more, but you get the picture. Can you see a pattern??? Well, it took me a wee while to notice. Then it changed. In early 2014 I went to Cannes, France for a trade fair and I was surrounded by glorious products and people. Bingo. That was it, when I got back I would only offer my services to people with product based businesses, not service based. You see, I love stuff. It worked for a while. But I would find myself coming off calls, or leaving a strategy day with dreams and visions that were beyond what my clients had requested, and sometimes even beyond what their businesses were. A fire had been lit.   Then I was at a networking function. 32 people. 8 business coaches. I was the only one with financial and small business training, and the only one that had owned a business (apart from their current coaching businesses). I thought – how the F do I compete with that, and to be be honest – I don’t want to. I ignored the fire – as most people do, till I turned 40 in June 2014. Then I did what I call a Life Audit. I wrote out everything I had ever done, and I mean everything. From technical help with a telco, to managing a home wares store, singing with Barnsey and everything in-between. The good, the bad and the indifferent. Wanna know what stuck out? I loved speaking, I loved singing, I loved helping people grow, and I LOVED being in Direct Sales.
  • The commission structure
  • The possibility
  • The people
  • The product
  • The incentives
  • The events
  • The business building
  • The helping others
I could go on. Did I want to go back? No, I’m not a believer in going back. I wanted to build one from the ground up. So then I started thinking about products I love….and accessories won the day. Even at 133.5kgs I was complimented on my accessories and how well I was ‘put together’. After researching the market place in Australia and listening and reading everything I could get my hands on, Elodie Rose was born. In the end it was a no brainer.
  • Great product
  • Great people
  • Business development
  • Personal development
  • Fabulous events
  • High touch and high tech
Samantha Leith, Elodie Rose   My aim is to have Elodie Rose as the name on every woman’s lips when they are asked ‘where did you get that gorgeous…….?’ Elodie Rose is leading a revolution in relationship retail, offering fabulous fashion accessories to the Australian woman. We work with designers and manufacturers to create stylish and timeless, quality pieces as well as the latest on trend items at very reasonable prices. We’re bringing the ‘yes factor’ back into direct sales with our unique model that allows our Stylists to serve their customers in many ways. VIP Styling Sessions, via the Elodie Rose App, their own online store or using our Pop Up Shop model. What’s especially fabulush is our VIP Clients are then able to order for themselves, with the app, online or by joining the Style Clique – for their seasonal subscription.

Our clients are VIPS

Our stylists are VIPS

Our staff are VIPS

Quality products at a great price

Delivered on time, every time

With commissions paid on time, every time

Elodie Rose is creating a story, a history of thousands of people who have been able to create a business and lifestyle that they love. From the at home mum who as a part time stylist gets the ‘me money’ she wants, to our senior management with incredible earning potential and fabulous rewards. We provide our stylists with the Education and Empowerment that they need to build success on their own terms, and as a high touch, high tech company we give them access to the latest tools to support that success. Elodie Rose is in Sneak Peak mode now….giving a select few a look at our products and our biz. If you’re interested in having a look please email   We will be on the look out for 20 members of the “(Wo)men on a Mission Founders Club” starting in February 2015, so stay tuned for what will be an amazing opportunity for men and women who want to say yes to having real relationships with their clients, selling fabulush product and creating a lifestyle that they thought was only on posters!

What happens when you turn 40? A Life Audit. Part 2

So last week I had all these questions running around and around my mind!!!! This week, I’ve come up with some answers…..yeah. Now I know this is not all business related, but I believe when you have your own business, it is as much a personal development journey as it is a business one – and when you’re a Business Coach like I am, you owe it to yourself and your clients, to be really honest about this stuff. In fact – if I was to pick one thing that was the most important thing you could ever do in life, it would be self honesty. Not self beating up because you’re crap at everything. Not self sabotage. Not self abuse. Not self harm – just honesty plain and simple. The good and the bad. From what you eat, to who you don’t really like, be 100% honest about it with yourself. Honesty And sometimes…….we share. So what have I come up with?? If I only had 2 months to live, I would be working as little as possible, trying every remedy on the planet and spending time with Elodie – but let’s not think about that one, it’s toooo depressing, and my heart aches for people that are truly in that situation. Believe me, I’m not making light of this situation by asking this question – it’s merely a discovery about what is truly important. Bottom line is – it’s my health and Elodie. Now if I won lotto, there are many aspects of my business that would stay and some would change. I would have a much bigger team, so I could just do the bits I truly truly truly love. Speaking, writing, events, high price coaching. I would also spend more time on product development for my side businesses (I am The Entrepreneurial Diva after all) which would increase my passive income considerably. I would build my retreat and seminar centre, and offer all sorts of programs for people, especially those that need financial assistance to start their own business. If we could live anywhere in the world, it would probably still be Sydney, but we would relocate for 2 months every Christmas, and experience life in another place. My perfect day / week / month / year looks a little like this.
  • Up early, exercise, work, school with Elodie, clients / workshop / networking / event, school with Elodie, home to hang out, bed (a special cuddle would be nice).
  • Week is 5 days work, 2 days off, 1 social thing with friends / family, 1 networking event, 1 theatrical event (movie, show, concert), 1 pamper thing.
  • Month has 1 day sailing, 1 day trip out of Sydney, 1 social event at home and 1 business event of my own
  • Year. 12 weeks off. A long weekend every 3 months. No work in school holidays. Relocate every Xmas and 1 ski trip, 1 sailing trip, 1 staycation every year. Every event / seminar I want to go to.
If I could have any number / type of team around me – what would that look like? I still have work to do on this one, but with the changes I have been making it is getting a lot easier to work with the right people, and I now have a pretty good team around me. As my business grows, I do know who I need to add, and what I need them to be doing. I have a clear income goal to allow me each additional person – or extension of hours. Whilst, I am ok with my current weight, I would still like to shift the last 15 kgs, some of which will be done my surgery. So as of July 1st, I’m back to the gym, and cutting down on the incidental calories – the alcohol, and nibbly food that adds empty calories to your day. My social life is where I really want to pick up the pieces. I’m going to start having dinner parties / lunches etc again. I love doing it, but have let it go from my life. No more. I’m also picking up the phone and calling a friend everyday again…..there is life outside Facebook!!! Heart singing moments for me – all involve entertaining or Elodie. Entertaining from the stage (I’m going to start singing again – not for the $$ but because I miss it and I love it), entertaining clients with events, and entertaining friends…..and anything with Elodie. Sailing is also going to come back into the mix, because it’s 2nd only to me being on stage in front of a huge crowd to making me feel alive. Finances – well, self honesty again here. I have a huge mortgage and other financial responsibilities, so I’m really going to be working on shifting the scales between what comes in and what goes out. Simple things – the credit card has been taken out of my wallet. I don’t need it there – if it’s there you can justify those additional purchases, so I’m not going to tempt myself!!! Relationships is a hard one for me, because one of my highest desires is being liked by people – but I am practising saying no, being stronger with some people and having better boundaries. I think one of the mistakes we can make with this, is wanting to explain to people what’s going on. It’s actually not a conversation you need to have with them (sometimes it’s appropriate), you simply need to change your behaviour. Even if you haven’t just had a milestone birthday, I would encourage you to do this exercise (or a similar one). As the new financial year kicks off in just a few days, I have so much clarity around shifts that need to be made. I know my 41st year is going to be an awesome one!!!! If you want an injection of Awesome, check out this video from an Awesome modern day poet – Sekou Andrews. The Awesome Anthem – Sekou Andrews