[365 Days of Extraordinary] Day 143 Transcript: Kate Toon

by | Jun 23, 2020 | 365 Days of Facebook Lives

Good evening, happy. I’m doing it on my laptop and I always forget when I look, I’ve got to look into the green light, not into the screen, bad idea. So, I did something stupid yesterday, I did my live and I didn’t hit the keep thing. So I now owe you… I didn’t keep no day number one and day number 142, bugger. So, if you didn’t actually see it, it’s gone, sorry, we’ll do it again. We’ll do something else and say it’s that day, or I’ll make one up for you, we’ll figure it out somehow. As you know, I’ve been trying to do a couple of different things and come up with some different ideas. I know, hilarious. It’s so easy, just as people to scan like, “Oh, this guy.” So, I’m doing the Q & A on Sundays, and then I thought, I don’t know if I’ll do it every week or every couple of weeks. I thought I actually want to give a shout out to somebody, who I think I want to give a shout out to. So, they’ll either be someone in business or they might be a mentor of mine.

Pinterest - It’s truly exhausting trying to be something you’re not - Samantha LeithThere’ll be a reason behind why I’m giving them a shout out obviously, I’m not just going to sit here and go, “Hi, today I want to give a shout out to my friend.” There’ll always be a reason, as tying into it. So today’s shout out, is a woman by the name of Kate Toon, and if you don’t know who she is, you should. If you’re in business or if you want to follow someone whose funny, she’s really funny. So, Kate started life as a copywriter, and then got into SEO, and if you don’t know what SEO is, its search engine optimization. The sound of the words can make you go, “Glazed over, can’t concentrate.” She makes it really fun. So, I’ll let you learn a little bit more about her, you can go to her site, which is all the W’s, especially with a couple of a couple of sites, but it’s katetoon.com. But I’m going to put a link in, this is why I wanted to do it on my laptop, so I could do things like this. I’m trying to get more technical, so here’s the link.

What I wanted to share with you today was, she wrote this brilliant post about the metamorphosis of her business, and what she does in business, and how the pieces get fit together. In all my years of reading, people talk about their businesses, which obviously I do a lot. I don’t think I’ve ever read one put together like this, that made me go, “Oh my God, that’s fabulous.” So, I’ve already texted it to a few people and gone like, “Got to read this, its brilliant. I thought, I actually want to tell you guys, because some of you that do watch these lives have your own businesses, some of you don’t. Some of you might be going, “SEO, what? No thanks.” But she’s fricking funny, she’s got a book called Confessions of a Misfit Entrepreneur. So, that’s where I do resonate a little bit with the misfit bit, but yeah, I just encourage you to read this. So, it goes through everything, all the nuts and bolts, and she’s just brought on her first full time employee, and it’s fabulous to see the cogs of machines working.

What I also loved about Kate, and what she does, and her business is. She’s so honest and so transparent, and that has been part of my journey in doing these lives, is honesty and transparency and going, “Oh yeah, I forgot to do this, or I stuffed this up, or I’ve got to make them on delay, or whatever.” It is just me. So, check it out, Kate, you’ll think she’s really funny. I just saw you joined on this one. Yeah, actually you two would get on really well, we might have to have a down for drinks. But, check her out, read the article, if you don’t know anything about the workings of online businesses, it will open your eyes up and you’ll be like, “Oh, that’s how that stuff works.” Truly fabulous. Honestly, have a read, look at it, let me know what you think. If you’re interested in SEO and you get it figured out, if you can come do some work for me, that’d be great. Because, my eyes glaze over when I go, “SEO. Wow.” Have a great night, bye. I’m going to keep this one.

 

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