Hi, everybody. Happy Tuesday! I hope you’ve had a good day today. I’ve had a good day today. Most days are good days, because you can find the good in just about everything. Okay, off my soapbox now.

Today I wanted to talk about doing a SWOT analysis. Now, not just a boring old ass SWOT analysis for a big company. You know, when you all do that really, really big strategic thinking SWOT analysis stuff, and then you will go into a board meeting and go… Yeah, no. Not that kind.

Talking about a SWOT analysis on yourself. And you’re going like, “What opportunities and threats have I got? I’m confused.” Don’t be. It’s a really good tool to do. It’s a really good way to kind of step outside yourself and look at those internal and external factors. So I’m actually going to do a little worksheet, so if you do want the worksheet for this, please comment, and when I’ve finished it tomorrow, made it look pretty, I don’t do the making it pretty stuff, we will get that to you.

Pinterest -- Build upon strengths, and weaknesses will gradually take care of themselves - Samantha LeithSo, if you haven’t heard of a SWOT analysis, a SWOT analysis is strengths, weaknesses, opportunities, and threats. Okay? And there’s a couple of them that are internal and a couple of them are external. I totally lost my train of thought there. So some of them that you have control over, and some of them are kind of external things that happen out there. So we might talk in terms of external things like changes to regulations, et cetera, that the government might impose. We might talk about things like the coronavirus, because nothing you can do about that, and it’s a massive external threat to many businesses. For some businesses, however, it’s an opportunity, especially if they sell hand sanitizer. So, it’s those kinds of external things.

Internal things are your strengths and weaknesses. They’re things you are good at, any certifications you’ve had, any job experience, passion, what other people see as your strengths, what other people see as your weaknesses. That’s a tough one to admit, but you know it’s true, and you know what they are. You’ve had that feedback. Someone might not have said the words to you, “Samantha, I see one of your perceived weaknesses as being…” but you have absolutely without a shadow of a doubt had the body language or the feedback in some way for you to be able to go, “Yep. That’s definitely a weakness that I need to look at.”

So we do it in a four kind of area, so your strengths, your weaknesses, opportunities and threats. So opportunities might be things that you can take advantage of. Say you’re a graphic designer. You might know that you have this great opportunity because you’re in a book, in a group rather, and there’s a lot of people in that group that write books, so that’s a great opportunity for you. So, that could be an opportunity. That’s a great opportunity. That’s absolutely a positive if you do something about it, but that’s more on one of those lives I’ve done about taking action.

Threat, as I said, you know what they are. Threat might be licensing things. It might be a move that you have no control over. Well, technically a lot of the time you do have control over it, but say your partner’s getting moved somewhere, you have to go, et cetera, flip it and turn it into an opportunity. That’s what Samantha positive would say.

But it’s a really cool thing to do every so often because we get stuck in just how we’re going in life. It’s like tick the boxes, tick the boxes, tick the boxes. And there may be some areas of your life that you have dramatically improved in, and that strength, whether it be like a confidence muscle or strength in any other way, you might’ve learned a new language, whatever could have grown since you last thought about your strengths. So I encourage you. I think it’s one of those kind of once a year, once every couple of years kind of things to do. And it’s a tool I use, so I’d love to share it with you guys to do it. So do it. Okay? Telling you to do it. Pointing my finger and telling you to do it.

See, it’s what are your strengths, what are your weaknesses, what opportunities are there for you in the world, and what threats are there in the world for what you want to be doing in life. Now, this is something you can do on yourself on a personal level, like love, fitness, that kind of thing, and you can also do it on yourself on a career kind of level. Okay? Now that I think about it, you could actually probably do a SWOT analysis for just about every area of your wheel of life, but that would be so much work and you’d be spending so much time doing exercises you’d never actually be getting on with your life. That’s why I’m not going to encourage that one. Okay?

So if you do want how to do a personal SWOT analysis, so you can download it and print it out, et cetera, shoot me a message or comment below. Don’t know why I do the typewriter clicking. Let me know if you want it, and we will get that out to you. So happy Tuesday night guys, and I’ll see you tomorrow night. Bye. I can’t press the finish button.